GLOBAL YO
New‑York travel‑tech company with an eSIM app that unlocks fast mobile data in 200+ countries and bundles curated city guides, indie films and live DJ sets for life on the go.
The challenge
Replace a visually heavy, inconsistent “gradient” look with one lightweight system that scales worldwide while keeping Global YO’s irreverent, youth‑first attitude.
Our solution
Full identity rebuild: redrew the logo, built a modular colour‑type framework and a motion‑ready gradient language, plus UI and ad templates for web, app and social.
New‑York travel‑tech company with an eSIM app that unlocks fast mobile data in 200+ countries and bundles curated city guides, indie films and live DJ sets for life on the go.
The challenge
Replace a visually heavy, inconsistent “gradient” look with one lightweight system that scales worldwide while keeping Global YO’s irreverent, youth‑first attitude.
Our solution
Full identity rebuild: redrew the logo, built a modular colour‑type framework and a motion‑ready gradient language, plus UI and ad templates for web, app and social.
New‑York travel‑tech company with an eSIM app that unlocks fast mobile data in 200+ countries and bundles curated city guides, indie films and live DJ sets for life on the go.
The challenge
Replace a visually heavy, inconsistent “gradient” look with one lightweight system that scales worldwide while keeping Global YO’s irreverent, youth‑first attitude.
Our solution
Full identity rebuild: redrew the logo, built a modular colour‑type framework and a motion‑ready gradient language, plus UI and ad templates for web, app and social.
New‑York travel‑tech company with an eSIM app that unlocks fast mobile data in 200+ countries and bundles curated city guides, indie films and live DJ sets for life on the go.
The challenge
Replace a visually heavy, inconsistent “gradient” look with one lightweight system that scales worldwide while keeping Global YO’s irreverent, youth‑first attitude.
Our solution
Full identity rebuild: redrew the logo, built a modular colour‑type framework and a motion‑ready gradient language, plus UI and ad templates for web, app and social.
BRAND ELEMENTS
BRAND ELEMENTS
We brought the purple logo back - it’s part of our DNA and tightened the palette so things feel cleaner without losing the fun, young, adventurous vibe. We tried a bunch of app + web options, switched to a more readable typeface, and rounded it out with a full icons/signs set so everything feels complete and consistent.
We brought the purple logo back - it’s part of our DNA and tightened the palette so things feel cleaner without losing the fun, young, adventurous vibe. We tried a bunch of app + web options, switched to a more readable typeface, and rounded it out with a full icons/signs set so everything feels complete and consistent.
We brought the purple logo back - it’s part of our DNA and tightened the palette so things feel cleaner without losing the fun, young, adventurous vibe. We tried a bunch of app + web options, switched to a more readable typeface, and rounded it out with a full icons/signs set so everything feels complete and consistent.
BRAND ELEMENTS
We brought the purple logo back - it’s part of our DNA and tightened the palette so things feel cleaner without losing the fun, young, adventurous vibe. We tried a bunch of app + web options, switched to a more readable typeface, and rounded it out with a full icons/signs set so everything feels complete and consistent.
BRAND ILLUSTRATIONS
BRAND ILLUSTRATIONS
We wrote a simple rulebook for our vector illustrations - more emotion and visual character, less guesswork, so everything stays consistent without going flat or generic. Now it all sits in one shared world, expressive and cohesive across app + web.
We wrote a simple rulebook for our vector illustrations - more emotion and visual character, less guesswork, so everything stays consistent without going flat or generic. Now it all sits in one shared world, expressive and cohesive across app + web.
We wrote a simple rulebook for our vector illustrations - more emotion and visual character, less guesswork, so everything stays consistent without going flat or generic. Now it all sits in one shared world, expressive and cohesive across app + web.
BRAND ILLUSTRATIONS
We wrote a simple rulebook for our vector illustrations - more emotion and visual character, less guesswork, so everything stays consistent without going flat or generic. Now it all sits in one shared world, expressive and cohesive across app + web.
More Works More Works
More Works More Works
Designing, globetrotting, and everything in between.
Designing, cat-momming,
and everything in between.
©2025
2025